[mrkeen]

Don't give them ideas you say?

What if they develop an iconic fridge and dial up the brand recognition to 11 via an intensive and prolonged ad campaign.

Introducing...

  The KAGE

No embedded ads yet. Then they wait for the reviews in all the usual places to be released.

After the dust has settled, they push the ad update remotely.

You don't connect your fridge to the internet, like some kind of Luddite?

No worries, they thought of that and bundled a sim card with it.