[fairramone]

Just because you built an API doesn't mean anyone knows or cares. Bizdev looks for opportunity and partnerships that will drive revenue for both parties. It is a type of sales; if the company puts time and effort into it, it is expected to produce revenue. This can take nurturing, creativity, and a real life human to make big revenue happen in most circumstances. An API -- from the perspective of bizdev -- helps reduce friction and provides a reusable framework for these partnerships.