[johanyc]

> The automated “Skip Ahead” button (which I use daily) is already hostile to sponsorships

Is it? If I proactively click skip, that means that sponsor is offering something of no use to me. As the sponsor, they successfully make an impression for a second or two anyway. And as a viewer that skip ahead button is much better than pressing right arrow button multiple times

[recursive]

There's a shift in tone of voice or ham-fisted segue that gives it away before they even name the sponsor. I can usually click the button before they even name the sponsor.

[k12sosse]

The best creators build these ad reads wearing different clothes.

[everforward]

The brand recognition is worth something. I haven't been in the market for new headphones in a long time, but I still know the name Raycon from the bajillion sponsorships they do.

Likewise with NordVPN and Raid: Shadowlegends. Never used any of them, don't really intend to, but I do know the name.