[ananddass]

Actually no imho. Who defines the goals from the relationship? So 2 APIs talk to each other seamlessly and then what? What's the go to market plan to get both companies noticed in the marketplace? What milestones are we going to set to measure the success of working together? I think APIs have made things more productive in general; less engineering time spent, less contract negotiations etc but has increased the amount of thinking that has to go into what makes a successful partnership between the companies working together. Earlier the definition of success used to be-"integration go-live" but now it's more like "what next?".

[zzimbler]

What about the 1000's of people that use an API that a bizDev person could never spend time talking to. Sure an API will never replace a human that is needed to do a big time deal, but for everything else it's radically changed bizdev.

[ariannahsimpson]

Yeah I agree, and I think the author of the blog post does too as they ultimately say that there will always be a role for biz dev. Still worth considering where they're making the process easier, basically accelerating partnerships.