Why is Pinterest such a shining example when it doesn't have a fully developed market model yet and hasn't shown a single profitable quarter? What makes it more than just another overvalued company waiting for the next burst?
It's got a user demographic similar to FarmVille. Female, late 20s to late 30s, well off. I'd guess some have decided based on FarmVille that this is a good demographic to grab the attention of.
This is be no means a scientifically valid survey, but based on the experience of my married friends when they got smart phones or tablets in their families, women buy, men seek free.
Theory of the case: if the stuff is the focus of the experience, as opposed to communication (FB, twitter), it is a better marketing situation (less annoying, generallY).
This is be no means a scientifically valid survey, but based on the experience of my married friends when they got smart phones or tablets in their families, women buy, men seek free.