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by close04 279 days ago
It’s the optics part that breaks the camel’s back. Any decent car goes from A to B. Only expensive cars have the “optics”. The car is a status symbol that carries you around, and the poorest are the most “vulnerable” to need such a status symbol to compensate.

It mirrors perfectly the luxury fashion industry where more branded merchandise is bought by broke people than by rich ones (unbranded luxury goods are a different beast).

2 comments

It's not just optics. For consumers who care about safety, newer and more expensive cars generally have significantly higher ratings for both passive crash safety and active collision avoidance. You might not care about such things but there is a real and measurable difference.

https://www.iihs.org/ratings

I would disagree for a different definition of optics. As someone else who replied to me mentioned, the top selling vehicle in the US is the Toyota RAV4. Based on the many people I personally know who own them, this is a vehicle that says "I'm doing just fine thanks" even when that is very much not the case.
“Optics” just means you care about how the situation looks like to you or others.

Having a RAV4 when a Yaris would have done the job is optics. Sometimes having any car at all is about optics.