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by Fluxx
5019 days ago
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I'm not sure if you can count this as a startup, but I bought my King-sized Sleep Innovations (memory foam) mattress with Amazon Prime for $530. And if I wanted the less-think 10" one, it would be $400. http://www.amazon.com/Sleep-Innovations-12-inch-Memory-Mattr... The damn thing was ~100lbs in a giant box, and I got it shipped to me free. It's super comfortable and well worth the money - remember you sleep for like 25% of your life. Mattresses seem like less of a specialty-item than eye glasses, so I wonder if big online retailers like Amazon can just cut out the middle man and service 80-90% of customers? |
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Warby Parker can get away with the similar consumer requirement for glasses because glasses are small, light and easy to ship. They can send you half a dozen samples and let you pick the one you want. Not so easy with mattresses!
The car market has this problem as well (in addition to others, like the protectionist rackets that the dealerships have set up).