[francov88]

Great post and detailed analysis Josh.

Thomas - While the design/layout/marketing elements may not have had an effect on the loyal zealots setting their alarm clocks early, it certain did help convince those who were on the fence about the upgrade 9not saying it's right - I'm an Android/Linux user myself and will never buy into the heard mentality - but it keep making Apple money.

The key lesson here is what elements works well and how you can reapply them to other industries and products.

[JoshLedgard]

Thanks for understanding the point of the post is to educate folks on how they could learn from best practices. They still had to execute on their marketing. If you compare their landing pages to the Samsung, Microsoft, or Nokia ones... it's no comparison.

[jeffehobbs]

This was a great examination. Thanks for this.