[chain030]

This sounds like an expensive solution to a marketing problem re. the product. And if one digs even further, perhaps an issue with your product line - the benefits of it aren't immediately presentable in a simplified way to the extent it is differentiated relative to the competitors.

[hliyan]

Changing the product line to fit the marketing narrative sounds like putting the cart before the horse.

[chain030]

That is not what I said. But youre a CTO, so Im not surprised. Stick to your lane of expertise perhaps.