[WatchDog]

They could fix the camera bump and improve the battery life, just by making the phone thicker.

With the introduction of the iPhone Air, it would have been a great opportunity to do this on the normal model.

Those who care about phone thickness could buy the Air, and the rest of us could have our large battery flat phones.

[perilunar]

This. I don't want a very thin phone — I want one that fits in my pocket smoothly, and the bump ruins that. Give me a thicker phone, with a bigger battery and rounded edges like the original iPhone.

[leeoniya]

it's like that Mach 20 razor. keep adding more!

https://m.youtube.com/watch?v=m6GpIOhbqRo

[taco_emoji]

https://theonion.com/fuck-everything-were-doing-five-blades-...

[gleenn]

You know, I forgot my razor and was on vacation in a very touristy place which only had expensive, "luxury" brands of everything just to pump up the price. So I got stuck buying one of those Mach 4's. I have to say, it was actually a very nice shave. I'm usually a total skeptic and this is obviously Mad did a great job with this commercial, but there is something to be said for that product. I haven't bothered paying the higher price for it in general, but I do kinda miss it.

[chipsrafferty]

First time I'm seeing an ad on hacker news, well disguised.

[brontitall]

Interesting! I hadn’t seen that Mad TV ad before. It’s quite reminiscent of this one from The Late Show on Australian TV in 1992. I can totally see people having a similar idea from the same blade escalation process.

https://www.youtube.com/watch?v=gStI9ysPrhs

[timothyduong]

They put the new battery into the other iphones. +6-7 hours battery life over prev. generation.

[NetMageSCW]

No one would buy it (by Apple standards) because no one is asking for an over half pound phone. I bet a 17 Pro with a flat back that was all battery would approach a pound.

[askl]

You can do that easily. You just have to give more money to apple to buy the case and attachable battery pack.

[andrewla]

This is not true. None of the Apple cases (or third party cases) give a flush finish to the entire phone. They just add a new, bigger, larger bump below the camera bump which lets the phone basically lie flat. It does not make it easier to smoothly fit into a pocket or anything like that, and the phone is still wobbly while placed face-up on a surface.