[randomname4325]

Long time apple fanboy. I've watched most of these unveilings for the past 20 years. The new phones are impressive. But it was all speeds and feeds. The examples felt so wrong. The women dancing while on the phone. The guy running with while recording. The person needing translation to buy roses? None of those feel grounded in reality. It's like they are building tech for made up in corporate conference room use cases.

[fibers]

Live translation u/i feels like a significant upgrade for that specific product, especially if you are in a dense area with different types of speakers. It feels like a way better MVP than Meta Glasses that are only meant to do troll videos on tiktok or youtube. The examples they trotted out feel ridiculous but that's because they have been approved by their internal systems.

[randomname4325]

Agreed live translation on airpods killed consumer smartglassses killer AI feature.

[everfrustrated]

Look at the age of the people running Apple (management up to the board) vs other tech companies.

[randomname4325]

Impossible to oversee. Everyone presenting was so old. It's like they were imagining what was hip and cool. Lets have a women doing salsa facetiming... who would she even be talking to in that scenario??

[GuinansEyebrows]

maybe they're just quietly marketing to the demographic most anecdotally * known for having money to spend In This Economy.

* i don't know if this is backed up statistically!

[blitzar]

When you work at apple this (and $3000 glasses) is your reality.

[pkos98]

> It's like they are building tech for made up in corporate conference room use cases.

Totally felt the same during the live-translation demo, when these two casual business folks were talking about "the client will love the new strategy". Dystopian corporate gibberish.

[randomname4325]

The lack of authentic examples diminishes the impressive tech. Great design is all about function. Why is it so hard to show how this would actually be used in the real world?