[sequoia]

I didn't get the CTA at the end. Join... what? I'm totally unclear about what I'm joining. I like the sentiment of the project: "back to DIY, one-off, unique pages- like in magazines!" but I don't understand how signing up for... something (?) will help me do this.

Throw me a bone: show me a bit -at least a video- of what you're offering before asking me to sign up.

[codybrown]

the video is right above the join button.

[sequoia]

There is a youtube link with a thumbnail of a bear and some fire and lasers or something, I assumed it was decorative because most of the visual aspects of the site are.

Upon further investigation you can try the tool right on the page, I just didn't know this because there was no CTA for it, as there was no "See it in action!" CTA over the video. Startupers pitching your project to users: make it as simple as possible to see your value prop- don't make me work for it :)

[codybrown]

thanks for the feedback. I drew an arrow to the video and changed the copy on the button.