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by edm0nd 291 days ago
every single credit card company does this.

you can literally buy purchase data from Mastercard, AMEX, and Discover and use this data for retargeting and advanced targeting w ads and run them on Facebook and other platforms.

A dog food purchase? Owner likely has pets, serve em a pet ad, etc.

2 comments

Im not aware of card networks selling data like this, but there are other players like Yodlee. I used this data for equity trading.
Can I buy such data? How anonymised is it? Source?