[bluGill]

Not much when the big trucks outsell the small luxury cars. The most I could get a bmw m3 configured for was $86000, it wasn't hard to get a f150 over $100k.

If money mattered you can look at the toyota corolla for much less than the cheapest f150.

[pixl97]

The issue is you cant buy a small truck in the US. Even 'small' trucks these days are huge.

[seabird]

Enthusiasts want small trucks. Americans don't want small trucks. They don't want a single-cab S10. They wouldn't even want a double cab S10. What they actually want is a minivan but they're too far into not-cool territory to be a consideration so they look to the mid/full-size SUV and/or truck segment. It is true that you can't really make a small truck in the US any more, and that automakers do like it that way, but it wouldn't change anything even if you changed the CAFE requirements.