[wkat4242]

Yeah it's also that American pick-ups usually don't feature 4WD (unless as an even more expensive option) which is kinda a need if you're into farming. It's a weird niche for people that want to show they are outdoorsy somehow but aren't really.

And for people that just need to move a lot, having it exposed to the open air is usually a dealbreaker. Panelvans are much more popular for that. Or MPVs with removable seats.

I have seen other countries where they are popular though. Like in Australia where they call it a "Ute". But yes also a long-distance country like you say.

[defrost]

In our part of rural Australia ute (utility vehicle) is largely reserved for the classic Australian Ute (eg: 1974 HQ Holden Ute: https://www.youtube.com/watch?v=cztnXaND-Xo) which is a non US car footprint that'd be at home in Europe, cut down from a family sedan to be a single front bench seat in a two door cab, with everything behind as a tray.

Other parts of Australia do vary

As such things get bigger, get more doors, and veer towards a US size they get called crew cabs, trucks, pickup's, etc.

The wikipedia article: https://en.wikipedia.org/wiki/Ute_(vehicle)

  Traditionally, the term referred to vehicles built on passenger car chassis and with the cargo tray integrated with the passenger body (coupé utility vehicles).
  However, present-day usage of the term "ute" in Australian English and New Zealand English has expanded to include any vehicle with an open cargo area at the rear, which would be called a pickup truck in other countries. 

doesn't speak for all Australians and veers toward city usage.

[Aloha]

The difference between a 2WD model and a 4WD model is about 10% (4k) on a base model 40,000 dollar truck.

They're all available with 4WD however.