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by EMIRELADERO
281 days ago
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It's DMCA abuse because that process is only legal to use in case of actual copyright infringement, not just any content you might have a moral claim over. You can see on the email that the "Original work" field is just a link to the BK website. |
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I will reply to this comment because it's the easier to address, you're really hitting on the main misconception :D
It is incorrect to think that the DMCA form is only valid for copyright.
You need to contact the other party to start a legal dispute, you can do so by any available communication channels. The website is hidden behind cloudflare which purposefully hides the identity of the author and prevents any contact, except via a DMCA form. Burger King filled the DMCA form to get in touch with the author. It's merely a mean to legally contact the author and start a dispute, in the absence of better options.
It worked, cloudflare forwarded the form to the author (and the author decided to take down the article on their own). I really can't think of any reason why it would not be considered a reasonable and legitimate use of the form. All the better because it's an official legal form.