[apsurd]

As I understand it your product is a central place for a team to communicate within. To me, I think of it as a personal social networking site. You can have profiles, blog, image gallery, status message, etc. Also get group discussion boards to collaborate and internal messaging.

I know you are not trying to be a social networking site, but in my opinion, my first thought is, "hmm maybe I can just use a private ning account for managing a small team".

I'm not saying this is right or wrong. What I am saying is that I think you really need to provide an optimal use case. It's one of the hardest things to do, but as an entrepreneur you need to explain your product and why it benefits the user in ONE SENTENCE. What problem do I have that this simply ..SOLVES. It is very hard, but this ensures that you can convey your product in the greatest light. Note that your customers are not hackers taking the time to give you constructive criticism, they will go to your home page, say ..."i don't get it" and then click away.

All the best.