[Arrowmaster]

The thing that stuck with me after learning about it is that AAA games aren't called AAA because they are supposed to be the best of the best or the most advanced.

AAA games are named after AAA investment ratings. A AAA game is supposed to be the most profitable investment for the publisher paying the upfront investment. And the market has gotten saturated with enough customers that doing new things to get more customers is more risky than doing the same thing to keep your existing customers.