[coenhyde]

Fairly standard stuff. If you're going to have a title with "you're doing it wrong" you should have some unique insight to support your dramatised title.

[jmtulloss]

I felt the same way. I was hoping the article would be about a radically different approach, but it's mostly just best practices.

[lsh]

Agreed - getting sick of these thoroughly underwhelming "done right" and "you're doing it wrong" blog posts. Nuts to 'em.