[Pongo_the_Great]

To second this, perhaps a little more solidly:

Q) Who owns Reddit? Q) Who owns the Gawker<->Jezebel<->"to infinity and beyond" series of sites

...

And so on. Then add the 6 major players, and the actual Corporations who have entire multi-million dollar departments of people doing this stuff, and handing it off to other major companies. You know, those old school "Mad Men" type establishments. Then the other tiers of viral media, advertising and so on. Then the "cool" players who get free stuff before the market to generate desire.

The OP needs some serious perspective. In the eyes of everyone looking at your site, you're not an entrepreneur, you've just told everyone you know 0% about how the market works.

>Painful. This shit flies with HN? Interesting.