[Y_Y]

> I'm one of the deeply silly cofounders of Mullvad

Cool.

Also funny, but it would be nice if you addressed the specific objection. Here are some of the new ads: https://mullvad.net/en/blog/advertising-that-targets-everyon... . Do you think they appeal more to consumers who are seeking "it keeps me vaguely secure", or it helps me watch Venezuelan Netflix and avoid some kinds of targeted advertising personalisation?

[const_cast]

Advertisement targeting is a risk. Even just leaking your IP to various services introduces risks and being able to build profiles on your activities online introduces risk.

Usually the risk is you spend money you wouldn't have otherwise spend, but those profiles can also be used for future nefarious reasons. You're basically just relying on everyone running analytics to be good people, forever. Remember, anything on the internet is forever. And, even if they are, you're still relying on them having perfect security, forever. If a database breach happens and people now know everything data brokers and analytics services know... that's a problem.

IMO, nobody should browse the web without a reliable and trustworthy VPN, at all.

[kfreds]

> it would be nice if you addressed the specific objection

I'm pretty sure I did. I'll happily answer yours as well.

> Do you think they appeal more to consumers who are seeking "it keeps me vaguely secure", or it helps me watch Venezuelan Netflix and avoid some kinds of targeted advertising personalisation?

Between those two options, definitely "it keeps me vaguely secure". None of the ads you link to are intended for customers that want to circumvent geographical restrictions. We don't market to that customer segment.