[parrots]

Yes, because every iPod they released was a revolution with tons of innovations compared to the previous year's, right?. Just like every Mac?

Iteration is how Apple plays it, and they play it well.

[untog]

Although I agree with your broader point, the iPod actually seems like a terrible example to me. They did innovate a ton- the mini, the nano, thin nano, fat nano, square nano, chewing gum shuffle, square shuffle...

[parrots]

True, true. My thoughts were along the line of the Classic - from year to year they didn't innovate much along that one line, but you're 100% correct they innovated to fill more niches with new lines.