[momma-joe]

isn't profit a motive anymore in this form? this is just a method to make profit, well thought out and executed. Good word play.

[sp332]

Making profit should be about convincing the user of the value of the product, so that they willingly give you stuff. It shouldn't be about tricking users into giving you something.

[saraid216]

http://en.wikipedia.org/wiki/Confidence_trick