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by bawolff
289 days ago
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I think one of the lessons of Wikipedia, is the more you link out the more they come back. People come to your site because it is useful. They are perfectly capable of leaving by themselves. They don't need a link to do so. Having links to relavent information that attracts readers back is well worth the cost of people following links out of your site. |
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Google shifted views that used to go to Wikipedia first to their in-house knowledge graph (high percentages of which are just Wikipedia content), then to the AI produced snippets.
All to say, yes...Wikipedia's generosity with outbound links is part of the popularity. But they still get hit by this "engagement" mentality from their traffic sources.