[ssharp]

> But actually, Amazon, Apple etc aren't natural homes for this, they don't need to burn money to chase it.

Why wouldn't consumer AI be a natural home for Apple?

Apple is constantly under blast for being slow to AI but if you look at the current state of AI, it feels like something Apple would never release -- the quality just isn't there. I don't necessarily think Apple only dipping their toes into AI is that poor of a decision right now. They still have the ability to blow the roof off the market with agents and device integration whenever the tech is far enough along to be trustworthy to the average consumer.

[dukeyukey]

Apple's natural home is hardware, and the consume software integrated with that hardware. Off the top of my head I can't think of any "hard" software created by Apple, it's all about the UX and the integrations.

So unless Apple thinks it can outcompete it's BigTech competitors in something it historically hasn't done much of, best leave it to them.

[acdha]

> Off the top of my head I can't think of any "hard" software created by Apple, it's all about the UX and the integrations.

This sounds like you’re either unfamiliar with what software they make or underestimate the complexity of things like a modern operating system. For example, most people would consider Swift hard, or the various Core frameworks, or things like designing a new modern file system and doing in place migrations on billion devices, etc.