So why did Bezos get nowhere with Blue Origin despite throwing more money at it? Or every car manufacturer that tried to build EVs before Tesla? Or every satellite internet provider before Starlink?
> Shotwell had lunch with a co-worker who had just joined the then-startup company SpaceX. They walked by the cubicle of CEO Elon Musk. “I said, ‘Oh, Elon, nice to meet you. You really need a new business developer,’” Shotwell recalls. “It just popped out. I was bad. It was very rude.” Or just bold enough to capture Musk’s attention. He called her later that day in 2002 and recruited her to be vice president of business development, his seventh employee.
Can you imagine something like that working today?