I don't know about electric cars, but for gas powered cars there are open source ECUs [0][1]. There are also tuners that directly modify the car's firmware to improve performance. Finally, you can connect a computer to the CAN bus [2], which allows you to capture and replay commands, as well as craft your own commands. This is how Comma's openpilot [3] works: it connects to the CAN bus and sends commands for all supported functionality.