[parka]

The latest offering of Kindle Fire might actually give the iPad a serious competition.

I'm currently an iPad user.

If I don't have the iPad now, I would be torn between buying the two.

The Kindle Fire is cheaper. Amazon's customer service is great.

But the most compelling reason is they have Amazon Prime. Being able to access all the Amazon Prime free movies and TV shows is a huge draw, at least to me.

There will be those who will buy it to install their own Android versions also. Small group though.

If I were to recommend either tablets to friends, I'm not sure which one I will recommend. Prior to this release of Kindle Fires, I would have recommended the iPad without much thought.