| Here are some more thoughts... Core product health Based on a key goal to enable the virtuous cycle "Meaningful content --> More engagement --> More $"
* Content health ("quality"): Keeps content creators on their game even up their game to generate more content, more personalized content, and perhaps more interesting content * Content quantity (#): Makes all of us up our game and become better content creators * Super personalization: Produce just the content on-demand that can get engagement. It's likely already happening Core product growth * A hedge in case they have content inventory challenges or AI is able to produce better content than creators * FB/WA/IG? growth means targeting more and more local businesses with new services e.g. chatbot for SMBs * Search: Chatbot/answerbot is a thing. Wean some Google Search traffic and keep it within their ecosystem Company health and longevity * AI-based automation and efficiency for great number of use cases * It's great marketing, attracts talent, and enhances the brand * Finally, as a tech company, cannot not invest meaningfully in the next great new tech trend It's a win any way they look at it. edit: formatting |
The AI generated content is not going to have meaning. It can make a really cute picture of a baby, but it's not your friend from high school's baby.