[nine_k]

...especially on certain Fridays, when they channel 100% of the sales revenue directly to the artists.

[greyface-]

The first Friday of every month, to be specific.

[saint_yossarian]

They started skipping some months. Check https://isitbandcampfriday.com/ for the next one.

[pbarry25]

This coming Friday (September 5th) is one! Woo!

[hamburglar]

This is a brilliant marketing move, imo. It feels like it adds a lot more support for the band than it actually does, which is probably like 11% more than the few bucks they would have otherwise gotten when you bought an album. Good will all around, at a small price.