[highwaylights]

I'm sure I'm missing something but does direct indexing really solve anything for you in this instance?

If you're in any of the main ETFs or index funds you're getting really cheap access to what's basically the same list of stocks you'd get with direct indexing. If you're trying to get equal-weighting of an index there's ETFs for that too, but that would mean you're betting more on companies without the ability to benefit from significant hegemony and the madding crowd of index fund influx, which seems to be where most of the growth comes from these days.

[dustyharddrive]

One might wish to avoid overbought and uniquely unethical companies.