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by niggler 5032 days ago
PayPal's service (the standard web forms, which your service is competing with) has them all over the place, such as https://www.paypal.com/cgi-bin/webscr?cmd=xpt/Marketing/demo...

It is generally expected that you have a cancel option (to cancel the transaction). Every online system I've used for payments has a clear "cancel transaction" button.