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by rubidium 5030 days ago
Ug. I'm going to defend them despite the easy ability to mock.

Each industry has it's jargon of puff words to convey complex things. In my field of physics, for example, we'll often use a short-hand word to cover a very complicated idea, with the understanding that everyone should know what your talking about... and if they don't they should go learn more about it. Entanglement, emergence, wavefunction.

The problem is when you don't actually understand the complexities of the idea just mimic (or make up) the language.

That said, "let's talk about disrupting the disruptors" is always eye-roll worthy.

3 comments

That's true in general, but some of those quotes are just gibberish. "Swimming in the social stream"...
I think it's worth distinguishing jargon from corporate speak. "Swimming in the social-stream," for example, isn't jargon. It's cringeworthy business talk.
Which could have been said in jest, to be fair.