[melvinmt]

The truth is that only the Robert Scobles in this world are affected by head-aching e-mail management problems. For the rest of the 99% it simply isn't that MUCH of an issue. That's why I don't think it will catch on. But nice idea though.

[drumdance]

Hmm... but Robert Scobles, and more to the point, Beyonce, Jay Z, Lady Gaga etc might be willing to use the service as a screening tool for all the promo pitches they get. Or at least their agents & publicists might.

[mmahemoff]

Beyonce surely has an army of PAs and social media managers to shield her from it.

Scoble is probably in the small intersection of people with massive volume of incoming messages who doesn't have a human screening it. It's in his job description.

[AdamFernandez]

That may be true, but that would be a pretty small market.

[shreyansj]

What if you market it as some high end service? I mean exotic cars and luxury handbags have a pretty small market too, right?

[ceejayoz]

"Any idiot with money can send you an e-mail directly" doesn't scream high-end to me.