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by malux85
296 days ago
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I was one of the original engineers of DFP at Google and we built the systems that send billions of ads to billions of users a day. The complexity comes from the fact that at scale, the state space of any problem domain is thoroughly (maybe totally) explored very rapidly. That’s a way bigger problem than system complexity and pretty much any system complexity is usually the result of edge cases that need to be solved, rather than bad architecture, infrastructure or organisational issues - these problems are only significant at smaller, inexperienced companies, by the time you are at post scale (if the company survives that long) then state space exploration in implementation (features, security, non-stop operations) is where the complexity is. |
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