[vesky]

I don't think the hype this piece of news got was due to the way it works but mostly because its restricted towards Apple users. It's not newsworthy by itself but because it's part of the Apple/Google war, bloggers gave it far more importance than in should've got in the first place.

[yock]

Hype aside, if Google & friends are making a marketing offering, it's just good sense to ensure that the details of what has been offered are very clear. Google vs. Apple aside, here we have a very official-looking press release about this supposed partnership and I don't know how or where to take advantage of it (and, see their advertisements, I might add).