[jacobgkau]

> And not tech-illiterate people, either.

Yeah, again, probably because tech-literate (not tech-illiterate) people are more likely to know the history of the organization beyond when they started using the software. My point was pretty much that the know-nothing user learning about the software today/recently knows it's called Firefox and might never have heard of Mozilla. The branding is clear about Firefox and the Mozilla name is essentially background knowledge.