[ThomPete]

Increasing awareness of cookies is not very helpful. People don't give a rats heini about stuff like that.

All it does is make things more confusing causing customers to drop off.

And I still don't understand what is so bad about them being able to profile me. I want them to do that so I can get better ads / better communication in the future.

[grabeh]

I think the problem is that you are aware of this profiling in the first place. Many are not. At least if they are informed, they can make a decision as to whether or not they care about it.

I don't know where I lie on the divide between those who value the input that targeted advertising can bring and those who are vehemently against any form of tracking. The problem I think is the uneducated majority in the middle. They may browse one site and then wonder why ads from that site or for a similar product are suddenly appearing. They have no awareness whatsoever that information about their browsing habits is being collected.

I personally think it is a more preferable situation to have an educated populace opting in to that form of collection of information than to have an uneducated one who has no comprehension that companies are engaging in this sort of behaviour.

I accept it is likely to be relatively harmless in many cases, but as I saw, I would rather than an informed opt-in or at least knowledge that this was taking place.

[cbs]

>All it does is make things more confusing causing customers to drop off.

So what you're saying, is that it becomes more expensive to use cookies for bullshit like user profiling and you have to think about whether or not they're goddamn necessary for your website?

Sounds like the law is working correctly then.