This has started to turn around in the US, and states like CA and MN require it, with MA to follow in a few days.
The problem is that if you don't use that dark pattern, you take a double digit revenue hit. So you revert to the dark pattern while shaking your fist at why the customers "just don't understand?"
I think that was one of Biden's FTC initiatives about hidden fees in things like airlines, car rentals, hotel rooms, etc.. Honestly one of the better moves by the FTC, here's hoping it survives.
The problem is that if you don't use that dark pattern, you take a double digit revenue hit. So you revert to the dark pattern while shaking your fist at why the customers "just don't understand?"