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by lotsofpulp
291 days ago
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I would guess Apple’s goal is increasing the number of people buying recurring Apple services, such as icloud and tv+. It has been a long time since people have needed cutting edge laptops, so an M1 bought today will still work for 90% of people for the next 5+ years. Even if Apple doesn’t earn a large profit margin on the sale of the laptop, they could earn a decent amount on monthly services revenue, plus increased odds of that person buying a watch/airpods/phone/etc. |
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An M1 is great. But RAM and storage won’t hold up as long.
I suspect they can sell them at that price and still make a killing, and all the equipment to make chassis/etc is already paid off.