[apparent]

Thanks to LLMs, many of the spam messages I receive have synonyms for unsubscribe, instead of the magic word itself. I once talked to a B2B outreach company, and they touted the fact that they basically rewrite all of their emails in minor ways to evade spam filters. They pitched it as "personalization" but in reality it was just spam filter dodging.

[Leftium]

I would say the "unsubscribe" rule still catches about 80-90% of the SPAM for me. (I thought the US had a law that any promotional email must include a link with "unsubscribe")

Then my "uninteresting sender" rules catch most of the remaining SPAM/uninteresting emails. These are accounts like "noreply" that automated emails often come from.

I had to set up a very special rule for a single company because they successfully dodged my other filters but always started with "Because you're a valued Vanguard client, we thought you'd be interested in this information."

More details: https://blog.leftium.com/2023/11/automatic-inbox-cleanup-wit...

[apparent]

> I thought the US had a law that any promotional email must include a link with "unsubscribe"

I think they need a way to unsubscribe, but doesn't have to be a link. So the circumlocution suffices, or so it seems.