[wethesheeple]

This really seems to make the most sense. It's just a name. An entry in a registry's zone file. It has nothing necessarily to do with your infrastructure (which does not need names to function; even email can work without domain names). A name is just a name. It provides no "availability" of network resources. But how many customers understand this?

The problem that flows from this lack of understanding is registrars (people who sell names, entries in some registrar's zone file) push hard for the "upsell" and succeed get customers to sign up for all these other services that are quite different from registrar services. They are qualitatively different services and require significantly more resources than just selling (renting, actually) names.