[point]

Haha, top down approach that will fail as surely as I wipe my ass after going to the toilet. You think you have discovered something new and hidden and sweet - well, hundreds of people have found it before you, and they have silently failed. That's why you cannot study them.

There is only one way to get rich if you are not one of the elite - get off your high horse and get dirty. Start quick, test quickly, poll users and don't charge at first. Evolve, evolve, and evolve. Then get slimy. Studiously ignore techcrunch and focus on the smaller people. All these people who speak about 'buzz', they are part of a social network you are not a part of. They don't tell you this, so you do the same things and you wonder why yours does not work. Observe this eco-system, but do not ever believe you are a part of it, otherwise you will be blocked by their constraints but have none of their advantages.

There is no design for making money that works. There is no grand plan, because if there were, someone who have tried it and executed it successfully. There is just having a product, then modeling it in ways that sell it. Then reaching a huge amount of people. Use tricks like network effect, auto spreading, etc. Don't just drop it and expect anything to happen.

Most important rule: Don't let the constraints that tie the minds here tie you down.