[tomcavill]

Thanks for all the feedback so far. We've changed the price to $25 (formerly £25) as almost everyone said the price was too (damn) high. Margins will be cut significantly, but it was definitely too high before, and we'll still make a small profit with the new price.

We're probably going to put it up to $30 after the opening two weeks, so consider this an 'early adopter' discount...

Here's a humble suggestion for fellow HNers: http://helevetitee.com/tee/Founder

[alexchamberlain]

AHHHHHHHHHHHHHHHHHHHHH YOU ARE BRITISH; DON'T PRICE IN DOLLARS.

[tomcavill]

We'll intro geo-based pricing asap :)

[alexchamberlain]

I know the GP wasn't very well reasoned, but it really frustrates me that British startups think it is ok it's OK to price in dollars. You are alienating your home market and Europe in order to sell to another. Tackle your home market first; if people in the US really want your product, they can put up with fluctuating prices and crappy exchange rates for once.