[ndriscoll]

> There is an unwritten social contract here.

There isn't and never was. Adware and spyware have always been flavors of malware. Some people thought they could use that as a business model. It was pretty much immediately met with people blocking it and providing software to remove it. Some people have tried hiding botnet command and control functions in software they give out as a business model or putting crypto miners on web pages. That also doesn't form a social contract. That makes them malware authors.