[realo]

Silk hand-woven rugs need no marketing at all in order to fetch absurdly large amounts of coins.

[toast0]

And yet, Steppenwolf was singing their praises in 1968. Bullfrog put out an well know advergame in 1994. Plenty of marketting of the properties of silk rugs through portrayals in popular media.

[deadbabe]

“Silk” is the marketing.

[Groxx]

Plus nearly 2,000 years of accumulated marketing spend via the Silk Road and everything around it.