[viraptor]

On HN you see a good take and you can upvote or engage. You see a bad take and you downvote it. If it's really offensive you can flag it. On Twitter you have two options: you see a good take - upvote or engage, you see a bad take - engage. Both cause the original posts to be shown to more people who get the same choice. By complaining about some content on Twitter you cause more of that content. It's a rage bait machine.

Some players know that very well and will shamelessly lean into it. That celebrity with a terrible post with a typo on top of it? Engagement bait. That politician with a horrible dehumanising idea which would have no chance of ever getting accepted? Engagement bait.

Basically - it's built to be toxic and that brings views and money.

https://xcancel.com/SwiftOnSecurity/status/16125317199111249...

https://xcancel.com/SwiftOnSecurity/status/10835070575616081...