[stillthat]

it's not.

but peoples' "navigation" or "traversal" skills are.

it's the fault of the upper classes, starting at journalists and psychologists, if you care for some help with your research. they've been sucking for a while; at their jobs, understanding their true desires, fulfilling them, obviously, too, and they've been really really really (don't use this word as a scalar) bad in general, at developing their ability to get closer to what they want, and what they want to get on the way. they all submitted to shit.

and because journalism submitted to shit, it was very very very very ( don't use this word as a scalar) easy for ads people and ads divisions to trash peoples' "traversal" or navigation skills via ... well, shit.