| Not good. Have you considered the second order effects of a breakdown of communications? Marketing and Advertising is about communicating a product to someone that may be interested in purchasing it. If Communications is jammed because AI slop has dominated the web, no marketing happens, no hiring happens, no purchases are made because no jobs. In short order (relatively speaking), you get deflationary collapse of all human organization. Should that collapse, population levels will be forced to make a deep correction in ecological terms. The planet is in ecological overshoot. What happens when 2/3 of people can suddenly no longer feed themselves, and technology allows one person to destroy everyone on the planet. Quite bad. Also, the money in surveillance capitalism is almost straight from the money-printer. It may be laundered a bit, but overall the reason old marketing/advertising failed is because it was outcompeted by money-printing, and when that fails (as it always does), you have a barren soil where nothing will grow. Corporate business today has a tendency to burn their house down with themselves in it to save a few pennies. |
This is only what advertising is about for the advertisers.
For the other side of the coin, namely, the platforms that sell users to the advertisers, advertising is about capturing as much attention as possible in order to sell it. That means addiction, scams, sensationalism, lying, and preying on fear, greed, lust, and all the baser motives of a human being.