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by edent
295 days ago
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I've been writing about (and using) QR codes for a couple of decades. I love the innovation that happens within the bounds of the specification. One problem that I foresee with this is that they don't look like QR codes. People are now used to looking for a specific monochrome pattern to point their phone towards. There was a competitor to QR - MS Tag - which tried something similar. Their codes were able to be integrated into designs without the "ugliness" of QR codes. The problem is, no one knew they were there! See https://shkspr.mobi/blog/2010/11/ms-tags-vs-qr-codes/#not-as... The corner targets are still visible in Nitro's codes - so hopefully people will spot them. But I think it is OK to embrace the ugly. Not everything needs to be smothered in your corporate branding. Something which is standardised across multiple things is useful. |
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QR codes are fascinating though, as they can encode more than mere URLs. But the vast majority in the consumer space are links. For that purpose, I'm rooting for OCR.